How many Marketing Automation acquisitions have there been?

There are 600 recorded acquisitions in the Marketing Automation sector spanning 1930-2026, totalling $50.91B in disclosed deal value.

Who are the biggest acquirers in Marketing Automation?

The most active acquirers in Marketing Automation include IBM, Ansira, Adobe.

What are the largest Marketing Automation acquisitions ever?

The largest disclosed Marketing Automation acquisitions include Omnicom Group's purchase of Interpublic Group ($13.25B, 2025), Informa's purchase of UBM Plc ($5.27B, 2018), Adobe's purchase of Marketo ($4.75B, 2018).

How many Marketing Automation acquisitions have there been in the last 1 year?

There have been 45 recorded Marketing Automation acquisitions in the last year.

What is the average Marketing Automation deal size?

The average disclosed deal size in the Marketing Automation sector is $613.4M.

What is the median Marketing Automation deal size?

The median disclosed deal size in the Marketing Automation sector is $90M.

Which year had the most Marketing Automation acquisitions?

The most Marketing Automation acquisitions in a single year were recorded in 2021, with 76 deals.

Marketing Automation

Name: Marketing Automation Companies, Acquisitions & Funding
Creator: Acquirezy
License: https://acquirezy.com/terms
Keywords: Marketing Automation, acquisitions, funding, M&A, investors, companies

Companies, acquisitions, funding rounds and active investors across the Marketing Automation sector.

Companies

34,960

Acquisitions

600

Total Funding

$27.33B

Funding Rounds

3,898

Active Investors

Marketing Automation Acquisitions

600 results

Acquiree Name			Acquirer Name	Acquiree Industries	Acquiree Hq Country
Advanced Marketing	—	2026-08-19	StoneX Commodity Solutions	Content Marketing Digital Marketing Graphic Design Marketing Automation Social Media Marketing Web Development	Australia
Outfunnel	—	2026-08-05	Pipedrive	Data Integration Marketing Marketing Automation	Estonia
Consensus	—	2026-07-22	Origin Merchant Partners	B2B Marketing Automation Productivity Tools SaaS Sales Automation Sales Enablement	United States
TouchBistro	—	2026-07-13	Constellation Software	Apps Marketing Automation Point of Sale Reservations Restaurants SaaS	Canada
Common Room	—	2026-07-02	Zoom	Artificial Intelligence (AI)B2B Contact Management Generative AI Lead Generation Marketing Automation Sales Automation Software	United States

1–5 of 600Show

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Marketing Automation Funding Rounds

3,898 results

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Organization Name	Funding Type			Lead Investor Names	Org Hq Country

1–5 of 3,898Show

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Top Marketing Automation Investors

Top Marketing Automation Companies

Yocale emberos ZYOU Baker Amboras The Company Company Pavoot SuperBuzz Outlyne Bunce Revenue Institute Flyweel

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M&A by year

2026 2025 2024 2023 2022 2021

Datasets

Top Companies

Top Industries

Years (1990-2026)