Question 1

What does Zeta Global do?

Accepted Answer

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

Question 2

In what sectors does Zeta Global operate?

Accepted Answer

Zeta Global operates in Advertising, Advertising Platforms, Analytics, Digital Marketing, Information Services.

Question 3

How many companies has Zeta Global acquired?

Accepted Answer

Zeta Global has made 12 acquisitions between 2013-2025, with a total disclosed deal value of $836M.

Question 4

How many acquisitions does Zeta Global make in a year?

Accepted Answer

Over the last 5 years, Zeta Global has made about 1.2 acquisitions per year.

Question 5

What companies are owned by Zeta Global?

Accepted Answer

Companies acquired by Zeta Global include Selligent Marketing Cloud, Liveclicker, Marigold- enterprise software business, LiveIntent, ArcaMax Publishing, Apptness Media Group, Disqus, boomtrain, and 4 more.

Question 6

What are Zeta Global's major acquisitions?

Accepted Answer

Zeta Global's largest acquisitions include Marigold- enterprise software business ($325M, 2025), LiveIntent ($250M, 2024), Disqus ($90M, 2017), eBay Enterprise ($80M, 2015).

Question 7

What is Zeta Global's largest acquisition?

Accepted Answer

Zeta Global's largest disclosed acquisition is Marigold- enterprise software business for $325M (2025).

Question 8

What was Zeta Global's first acquisition?

Accepted Answer

Zeta Global's first recorded acquisition was Intela in 2013.

Question 9

What was Zeta Global's most recent acquisition?

Accepted Answer

Zeta Global's most recent acquisition is Selligent Marketing Cloud, announced September 2025.

Question 10

What is the average deal size for Zeta Global acquisitions?

Accepted Answer

The average disclosed deal size for Zeta Global acquisitions is $139.33M.

Question 11

What is the median deal size for Zeta Global acquisitions?

Accepted Answer

The median disclosed deal size for Zeta Global acquisitions is $85M. The median is often lower than the average because a few very large deals pull the average up.

Question 12

How much has Zeta Global spent on acquisitions?

Accepted Answer

Zeta Global has spent at least $836M across its disclosed acquisitions (of 12 total deals; some prices are undisclosed).

Question 13

Which sector has Zeta Global spent the most on?

Accepted Answer

Zeta Global has committed the most disclosed capital to Advertising companies — about $421M across its deals in that sector.

Question 14

What sectors does Zeta Global usually acquire in?

Accepted Answer

Zeta Global most frequently acquires companies in Advertising, Marketing, SaaS.

Question 15

In which sector has Zeta Global made the most acquisitions?

Accepted Answer

Zeta Global has made the most acquisitions in the Advertising sector.

Question 16

In which year did Zeta Global make the most acquisitions?

Accepted Answer

Zeta Global made the most acquisitions in 2025, with 3 deals.

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