Question 1

What does Basis do?

Accepted Answer

Basis, formerly ‘Centro,’ is the leading intelligent operating system for autonomous advertising.

Question 2

In what sectors does Basis operate?

Accepted Answer

Basis operates in Advertising, Cloud Data Services, Digital Media, Enterprise Software, Information Technology.

Question 3

How many companies has Basis acquired?

Accepted Answer

Basis has made 5 acquisitions between 2008-2021, with a total disclosed deal value of $40.0M.

Question 4

What companies are owned by Basis?

Accepted Answer

Companies acquired by Basis include QuanticMind, GraphScience, SiteScout, Site Scout, Real Cities.

Question 5

What are Basis's major acquisitions?

Accepted Answer

Basis's largest acquisitions include Site Scout ($40.0M, 2013).

Question 6

What is Basis's largest acquisition?

Accepted Answer

Basis's largest disclosed acquisition is Site Scout for $40.0M (2013).

Question 7

What was Basis's first acquisition?

Accepted Answer

Basis's first recorded acquisition was Real Cities in 2008.

Question 8

What was Basis's most recent acquisition?

Accepted Answer

Basis's most recent acquisition is QuanticMind, announced February 2021.

Question 9

What is the average deal size for Basis acquisitions?

Accepted Answer

The average disclosed deal size for Basis acquisitions is $40.0M.

Question 10

What is the median deal size for Basis acquisitions?

Accepted Answer

The median disclosed deal size for Basis acquisitions is $40.0M. The median is often lower than the average because a few very large deals pull the average up.

Question 11

How much has Basis spent on acquisitions?

Accepted Answer

Basis has spent at least $40.0M across its disclosed acquisitions (of 5 total deals; some prices are undisclosed).

Question 12

Which sector has Basis spent the most on?

Accepted Answer

Basis has committed the most disclosed capital to Advertising companies — about $40.0M across its deals in that sector.

Question 13

What sectors does Basis usually acquire in?

Accepted Answer

Basis most frequently acquires companies in Advertising, Social Media, Analytics.

Question 14

In which sector has Basis made the most acquisitions?

Accepted Answer

Basis has made the most acquisitions in the Advertising sector.

Question 15

In which year did Basis make the most acquisitions?

Accepted Answer

Basis made the most acquisitions in 2013, with 2 deals.

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