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VIOLET GREY
ActiveOperating status — whether the company still runs independently. “Closed” usually means it was acquired, merged, or shut down.🔥 MediumHeat score — how much recent activity & attention the company has (web traffic, news, hiring).📈 Low growthGrowth score — momentum trend across web traffic, headcount and other growth signals. Los Angeles, California, United States Founded 2012 11-50 employees For Profit
VIOLET GREY is an e-commerce beauty company focused on makeup recommendations, reviews, and information.
VIOLET GREY was acquired by Farfetch in 2022 for $50M.
Total Funding
Available in Pro Last Funding
Available in Pro Acquisitions
1
Monthly Visits
Available in Pro Contacts
50
Company Details
Funding & Financials
Pro- Total funding
- Funding rounds
- Last funding
- Last funding type
- Last funding date
- Funding status
- Total equity funding
- Revenue range
IPO & Stock
- IPO status
- Private
Web Traffic
Pro- Monthly visits
- Global traffic rank
- 6-mo avg visits
- Visit duration (s)
- Pages / visit
- Bounce rate
- Rank change (mo)
Technology & IP
- Active technologies
- 51
- Active products
- 22
- IT spend
- $249K
Company Info
- Founded
- 2012
- Employees
- 11-50
- Operating status
- Active
- Company type
- For Profit
- Org types
- company
- Founders
- 3
- News articles
- 26
- HQ
- Los Angeles, California, United States
- Region
- Greater Los Angeles Area, West Coast, Western US
- Diversity spotlight
- Women Founded; Women Led
- Exit date
- Jan 28, 2022
Signals & Scores
- Heat score
- Medium
- Growth score
- Low
- Trend (7d)
- 0.5
- Trend (30d)
- 2
- Trend (90d)
- -1.5
- Last leadership hire
- Aug 28, 2025
Acquisitions by VIOLET GREY
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Key People at VIOLET GREY
Founder and CEO
Co-Founder and Strategic Advisor
Group President
50
professional contacts at VIOLET GREY
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