Question 1

What does Mission do?

Accepted Answer

Mission is a creator of 'Work That Counts' comprising a network of creative and mar-tech agencies delivering real, sustainable growth.

Question 2

In what sectors does Mission operate?

Accepted Answer

Mission operates in Advertising, Marketing, Publishing.

Question 3

How many companies has Mission acquired?

Accepted Answer

Mission has made 13 acquisitions between 2007-2023, with a total disclosed deal value of $23.24M.

Question 4

What companies are owned by Mission?

Accepted Answer

Companies acquired by Mission include Mezzo Labs, Soul, Krow Communications, RJW & partners, Chapter, The Weather Digital and Print Communications, Splash Interactive, Proof Communication, and 5 more.

Question 5

What are Mission's major acquisitions?

Accepted Answer

Mission's largest acquisitions include RJW & partners ($10.56M, 2017), Chapter ($7.52M, 2015), Balloon Dog ($5.14M, 2012).

Question 6

What is Mission's largest acquisition?

Accepted Answer

Mission's largest disclosed acquisition is RJW & partners for $10.56M (2017).

Question 7

What was Mission's first acquisition?

Accepted Answer

Mission's first recorded acquisition was Story UK in 2007.

Question 8

What was Mission's most recent acquisition?

Accepted Answer

Mission's most recent acquisition is Mezzo Labs, announced February 2023.

Question 9

What is the average deal size for Mission acquisitions?

Accepted Answer

The average disclosed deal size for Mission acquisitions is $7.74M.

Question 10

What is the median deal size for Mission acquisitions?

Accepted Answer

The median disclosed deal size for Mission acquisitions is $7.52M. The median is often lower than the average because a few very large deals pull the average up.

Question 11

How much has Mission spent on acquisitions?

Accepted Answer

Mission has spent at least $23.24M across its disclosed acquisitions (of 13 total deals; some prices are undisclosed).

Question 12

Which sector has Mission spent the most on?

Accepted Answer

Mission has committed the most disclosed capital to Advertising companies — about $12.67M across its deals in that sector.

Question 13

What sectors does Mission usually acquire in?

Accepted Answer

Mission most frequently acquires companies in Advertising, Digital Marketing, Marketing.

Question 14

In which sector has Mission made the most acquisitions?

Accepted Answer

Mission has made the most acquisitions in the Advertising sector.

Question 15

In which year did Mission make the most acquisitions?

Accepted Answer

Mission made the most acquisitions in 2015, with 2 deals.

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