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First Brands Group

ActiveOperating status — whether the company still runs independently. “Closed” usually means it was acquired, merged, or shut down.🔥 HighHeat score — how much recent activity & attention the company has (web traffic, news, hiring).📈 Low growthGrowth score — momentum trend across web traffic, headcount and other growth signals.
Rochester, Michigan, United States Founded 2018 10001+ employees For Profit

First Brands Group is a global automotive parts company that develops, markets, and sells premium products.

First Brands Group was acquired by Premium Guard in 2026 for $25M.
Total Funding
Available in Pro
Last Funding
Available in Pro
Acquisitions
1
Monthly Visits
Available in Pro
Contacts
72

Company Details

Funding & Financials

Pro
Total funding
Funding rounds
Last funding
Last funding type
Last funding date
Funding status
Total equity funding
Revenue range

IPO & Stock

IPO status
Private

Web Traffic

Pro
Monthly visits
Global traffic rank
6-mo avg visits
Visit duration (s)
Pages / visit
Bounce rate
Rank change (mo)

Technology & IP

Active technologies
15
IT spend
$8M

Company Info

Founded
2018
Employees
10001+
Operating status
Active
Company type
For Profit
Org types
company
Sub-organizations
1
News articles
394
HQ
Rochester, Michigan, United States
Region
Greater Detroit Area, Great Lakes, Midwestern US
Exit date
Mar 27, 2026

Signals & Scores

Heat score
High
Growth score
Low
Trend (7d)
0.2
Trend (30d)
0
Trend (90d)
-3.2
Last leadership hire
Oct 13, 2025
Last layoff mention
Apr 22, 2026

Acquisitions by First Brands Group

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Key People at First Brands Group

Director of Administration
Vice President of Operations
72
professional contacts at First Brands Group
Contact execs at First Brands Group

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First Brands Group - Company Profile, Full Acquisitions List, Funding and Investments