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Direct Line Group

ActiveOperating status — whether the company still runs independently. “Closed” usually means it was acquired, merged, or shut down.🔥 LowHeat score — how much recent activity & attention the company has (web traffic, news, hiring).📈 Low growthGrowth score — momentum trend across web traffic, headcount and other growth signals.
Bromley, United Kingdom Founded 1985 5001-10000 employees For Profit

Direct Line Group is an organization with a clear mission: to make insurance much easier and better value for customers.

Direct Line Group was acquired by Aviva Group in 2024 for $5B.
Total Funding
Available in Pro
Last Funding
Available in Pro
Acquisitions
2
Investments
4
2 exits
Monthly Visits
Available in Pro
Contacts
1,456
Ticker
DLG
LSE - London Stock Exchange

Company Details

Funding & Financials

Pro
Total funding
Funding rounds
Last funding
Last funding type
Last funding date
Funding status
Total equity funding
Revenue range

IPO & Stock

IPO status
Public
Ticker
DLG
Exchange
LSE - London Stock Exchange
IPO date
Oct 16, 2012

Web Traffic

Pro
Monthly visits
Global traffic rank
6-mo avg visits
Visit duration (s)
Pages / visit
Bounce rate
Rank change (mo)

Technology & IP

Active technologies
24
Mobile apps
23
Downloads (30d)
32,235
IT spend
$218M

Investor Activity

Investments
4
Lead investments
2
Portfolio orgs
3
Exits
2

Company Info

Founded
1985
Employees
5001-10000
Operating status
Active
Company type
For Profit
Org types
company, investor
Founders
1
News articles
34
HQ
Bromley, United Kingdom
Region
Europe, Middle East, and Africa (EMEA)
Exit date
Oct 16, 2012

Signals & Scores

Heat score
Low
Growth score
Low
Trend (7d)
-0.5
Trend (30d)
-1.8
Trend (90d)
-1.2
Last leadership hire
Dec 1, 2024
Last layoff mention
Nov 11, 2024

Investments by Direct Line Group

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Acquisitions by Direct Line Group

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Key People at Direct Line Group

Innovation Coach
CTO
Chief Financial Officer
Chief Information Security Officer
Head of New Products
Chief Operating Officer
Director of Household Development & Other Personal Lines
CIO
Marketing Director
Chief Executive Officer
Enterprise (Integration) Architect
Chief Financial Officer
Chief Risk Officer
Engineering Chapter Lead
1,456
professional contacts at Direct Line Group
Contact execs at Direct Line Group

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Direct Line Group - Company Profile, Full Acquisitions List, Funding and Investments