Glenn Butcher is a Sr Director, Global Digital Marketing at Vertex Pharmaceuticals. He is a global thought leader in digital and multi-channel marketing for biotech and pharmaceutical companies. He has led global, regional, and country digital campaigns across most therapeutic areas in companies small and large. His diverse experience has helped over 20 brands and 10 companies establish winning digital strategies and multi-channel campaigns over the past 17 years. Glenn is credited with building out digital and multi-channel centers of excellence in several leading biotech and pharmaceutical companies. He has also led numerous innovation programs to explore and implement social media, artificial intelligence, and digital health. He is a passionate advocate for innovating on top of a solid foundation of core capabilities to ensure immediate impact and sustainable growth. As Senior Director, Global Cystic Fibrosis Marketing at Vertex Pharmaceuticals, Glenn is leading the charge to establish and grow digital skills, teams, and platforms throughout the commercial organization.