Professor Yu Xiong is a founding advisor and co-founder of Luffa. He works in business analytics, technology integration, and sustainable supply chain management, contributing to academia, business, and social policy. Elsevier SciVal ranks Professor Xiong first among UK's top 500 authors for citations (excluding self-citations) in Supply Chain, Closed Loop, and Remanufacturing between 2014 and 2023. Research on emerging technologies and climate change has led to publications in Nature Communications, Technovation, and Transportation Research Part E. The paper "Policy assessments for the carbon emission flows and sustainability of Bitcoin blockchain operation in China" published in Nature Communications was identified among the top 25 social science papers globally by Nature.com, with an Altmetric score of 1936. Business analytics expertise has been implemented through several ventures with economic impact exceeding £120 million. OxValue.AI, where Professor Xiong serves as co-founder and Management Director alongside Oxford University, uses AI to analyze investment data for valuing technology companies and patents. This company, recognized as the only social science spinout from Oxford University in a decade, received the Falling Walls Scientific Breakthrough Award in 2021 and reached a £20 million valuation, securing £2 million investment for a 10% stake. Keath.AI, with Professor Xiong as co-founder and Chair in partnership with University of Surrey, applies generative AI to education data analysis. With £4 million in investments, the company serves 10 UK universities and global education companies including D2L and BPP. The venture reached a £40 million valuation in 2024 and received recognition through the Times Higher Education Digital University Award, PIEoneer Awards for Assessment, and selection for Microsoft Founders' Hub. Endless Genesis Cloud, where Professor Xiong functions as co-founder and Chief Scientist, launched at COP29 in 2024. This blockchain platform focuses on carbon accountability, data integrity, and traceability. The venture has attracted £5 million in investment, achieved a £50 million valuation, and serves over 10,000 users globally. In policy development, Professor Xiong chairs the Advisory Board for the All-Party Parliamentary Group on Metaverse and Web 3.0, contributing to annual reports and white papers. Other positions include Fellow at Cambridge University Institute for Sustainability Leadership (2016-2023), Senior Fellow at Oxford University's Technology and Management Centre for Development (2023-present), President of the Chinese Economic Association Europe/UK (2020-2021), and Vice President of the International Association of Operations and Supply Chain Management (2020-present). Recognition includes carrying the London Olympic Torch in 2012 and receiving the Global Gandhi Award at the UK Parliament for contributions to research, innovation, and sustainable development.