Sara joined Connecticut Innovations in 2011. In her role as marketing technology manager, Sara is responsible for managing marketing technology and performing a variety of marketing functions including marketing integration and data analytics. Sara tracks data collected through marketing automation, website analytics, social media, email campaigns, SEO, content marketing and other channels. Sara was previously a marketing associate and marketing coordinator at CI. Before joining CI she was an administrative assistant, marketing, at BlumShapiro focusing heavily on sponsorships and advertising. Sara was also responsible for maintaining the company's database and managing trade show participation. Prior to BlumShapiro, Sara worked at Konover Development Corporation for ten years as an administrative assistant. In addition to her daily administrative duties, Sara ran demographic and mapping reports to aid clients in site selection.