With more than 30 years’ experience in brand and data centric insights strategy, Eve Lo is regarded as one of the pioneers in using data for brand expansion in Greater China. Serving 90+ brands, Eve’s expertise covers categories as diverse as personal care, skincare, cosmetics, food and beverage, retail, durable goods, banking and finance, sports, consumer electronics, luxury goods, telecommunications and internet services. With the belief that digitally-enabled experience drives business results, Eve and her team marry real time data with brand measurement methodologies to provide Brand Commerce Consultancy service, helping clients grow their brand in the digital age.