Bala joined New Enterprise Associates India Pvt. Ltd. (NEA India) in 2008 as Senior Managing Director based out of its Mumbai office. Since that time NEA India’s assets under management have grown from ~$100mn to over ~$350mn. Under Bala’s leadership NEA has invested in several companies like Air Works, FSS, InTarvo, Intellisys, Naaptol, Nova, Trishe and Vishwa. Her private equity experience has seen the full cycle from nurturing young companies to executing multiple exits including IPO’s, buy-backs, strategic sales, and capital market divestments. She is also an Independent Director Board Member of Future Retail and Info Edge who are listed on National Stock Exchange and Leaders in their sectors. Prior to joining NEA, Bala was with ICICI Venture (a leading Indian venture capital private equity investor), where she used her operational experience to identify opportunities for investment and played a strategic role in shaping the future of the investee companies. Whilst at ICICI Venture, she was a Director on the boards of several companies including Aaj Tak, Shoppers Stop, Nagarjuna Construction, Air Deccan, TechProcess Solutions etc. Prior to ICICI Venture, Bala worked across functions like sales, distribution and brand management with leading multinational companies such as Bestfoods, Cadburys, and ICI. Bala is passionate about social development and inclusion. To this end, she is on the Advisor Board of few transformational enterprises like TRRAIN and iVolunteer.