Amy Meadows, head of consumer marketing for Lilly USA’s oncology business, has spent nearly two decades cultivating the art and science of marketing as an agency creative, an entrepreneur and, now, a client, most recently in healthcare. Recognised as a “gladiator for change” and one of Lilly’s Top 100 Innovators, Amy finds spirited purpose in empowering the voices of people who need to be heard – from those living with Alzheimer’s disease to those suffering from advanced/Stage IV cancer. She maximises her creativity outside of work through being an avid writer, artist, would-be Muppeteer and wrangler of five “tweenage” boys.